Description
This text “covers the waterfront” … from “What markets should we be in?” to “How to meet prospective clients?” to “How to build and maintain a professional-client bond?” to “How to create winning proposals and presentations?” to “How to maximize the flow of work from key client organizations?” Content provides detailed marketing methods specifics – including “The Mandeville Techniques” – and guidelines on how to organize and manage a firm to maximize marketplace results. This is the key reference text for professionals who are marketing their services.