Market Driven Organization


SKU: MDO01 Category: Tag:


This text “covers the waterfront” … from “What markets should we be in?” to “How to meet prospective clients?” to “How to build and maintain a professional-client bond?” to “How to create winning proposals and presentations?” to “How to maximize the flow of work from key client organizations?”  Content provides detailed marketing methods specifics – including “The Mandeville Techniques” – and guidelines on how to organize and manage a firm to maximize marketplace results.  This is the key reference text for professionals who are marketing their services.